Advertising Agency
Situation:
As a rule, the work of an advertising agency is project-based. Therefore, when receiving an order from a client, it is crucial to promptly allocate tasks for the project among responsible employees and closely monitor the project’s implementation at each stage.
Solution:
For instance, organizing a press advertising campaign is a project that should be broken down into tasks among agency employees. Here are some key tasks to highlight:
Media Plan Compilation (The project manager creates a corresponding task for the agency’s media buyer and sets a deadline for its completion).
Development of Advertising Layout (The project manager assigns this task to the agency’s designer).
Placement of the Advertising Layout in Print Publications (All internal communications and file sharing between managers can already be conducted within the framework of this task. Very convenient!)